YouTube considering locking 4K videos behind its Premium subscription (Update)

youtube screen download youtube videos

  • YouTube was testing out requiring a Premium subscription for 4K and higher resolutions.
  • People in Google’s experimental group who were non-subscribers were seeing Premium appear next to the 2160p option.
  • This would have added a new perk for YouTube Premium while taking away something that’s currently free for all users.

Update: October 17, 2022 (03:00 PM ET)YouTube has revealed in a statement from its TeamYouTube Twitter account that the company has stopped its experiment. It also confirmed that all users should have access to the 4K resolution again. You can read more here.


Google has been trying hard to get YouTube viewers to subscribe to its Premium subscription. While this has mostly come in the form of pushing more ads — both skippable and unskippable — the company seems to be testing out a new strategy. This new strategy could see 4K and higher resolutions locked behind its paywall.

LATEST ARTICLE

See Our Latest

Blog Posts

admin May 21st, 2025

Data mesh has gained traction in recent years, driven by its promise of reducing the burden on centralized data teams […]

admin May 21st, 2025

Fans are the heartbeat of every sports team. But today’s fans aren’t like the fans of yesteryear. They expect no […]

admin May 20th, 2025

Verizon, as well as MVNOs that use its network, have delayed the availability of the Motorola Razr to May 22. […]