Cancellations happen all the time in the tech world, but it’s always surprising when a product gets canceled shortly after its release. That’s exactly what happened with Snap and its selfie drone, the Pixy.

According to The Wall Street Journal, Snap held a question-and-answer session addressing company decisions. During the session, Snap Chief Executive, Evan Spiegel, told staff that the company would be halting the development of the $250 drone. Spiegel attributes the surprising decision as a part of a broader reprioritization of company resources.