Hardware is a long-term game, and Google has commitment issues

Google Pixelbook Go Review open with pixel 4

Credit: Eric Zeman / Android Authority

Opinion post by
Bogdan Petrovan

In July, Google CEO Sundar Pichai told employees that “scarcity brings clarity.” He warned of economic headwinds and urged staff to work with “more hunger than [Google has] shown in sunnier days.”

Just two months later, scarcity is already manifesting itself in Mountain View. Google quietly canceled its next Pixelbook and dismantled the team behind it. The Pixelbook was reportedly “far along in development.” The company also gutted Area 120, its experimental product incubator.


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