Google might be hitting the panic button to protect Search from ChatGPT

Google Logo Lights

Credit: Rita El Khoury / Android Authority
  • Google sees the sudden rise in the popularity of AI tools as potentially the biggest threat to its Search business in years.
  • CEO Sundar Pichai reportedly stopped the work of numerous groups within the company to address this threat.
  • Google’s own chatbot could rival competitors like ChatGPT, but it could also cannibalize its ad business model.

The sudden rise in the popularity of AI tools like ChatGPT and Dall-E has Google scrambling to protect the future of the company. The Mountain View-based organization fears that this could be the start of something that may ultimately upend its business.

According to a recent report from The New York Times, Google’s executives see ChatGPT as a major threat to its Search business. The situation appears to be so critical that management has supposedly declared a “code red.” CEO Sundar Pichai has even reportedly begun pulling teams off of their existing projects to focus on building AI products.

LATEST ARTICLE

See Our Latest

Blog Posts

admin June 17th, 2025

Credit: Ryan Haines / Android Authority Satellite connectivity provider Skylo has confirmed the existence of the Exynos 2500. The chipset […]

admin June 11th, 2025

PostgreSQL has become the undisputed choice for developers worldwide, celebrated for its open source flexibility, vibrant ecosystem and growing AI […]

admin June 11th, 2025

Data transformations are the engine room of modern data operations — powering innovations in AI, analytics and applications. As the […]