The next wave of AI analytics adoption will be driven by removing the operational friction that keeps teams from putting governed data to work. This is especially true for small and midsize businesses (SMBs), where demand for AI-driven insights is high but the resources to build and maintain a modern data stack are limited.
Many of these organizations want AI-powered analytics that can work across structured and unstructured data and support natural-language access to trusted insights. Too often, they are held back by fragmented SaaS data, inconsistent metrics and legacy analytics environments that make it difficult to adopt agentic AI at scale.
Pliable is working to change that. The company is on a mission to make enterprise-grade data modeling and AI accessible to every business, and that’s why we’re excited to announce Snowflake Ventures’ investment in Pliable.
After working with Pliable in the Snowflake Startup Accelerator, we were impressed by the team’s technical depth and their ability to deliver a simplified analytics experience that fits naturally into the Snowflake ecosystem. We see Pliable as an important accessibility layer that can expand Snowflake Intelligence adoption to millions of SMBs that have historically been constrained by the complexity of data preparation and modeling.
Built natively on Snowflake, Pliable automates data cleaning, modeling and analytics setup, enabling teams to access insights through dashboards or Ellie AI, the company’s always-on data analyst. The result is faster time to value and more trusted self-service analytics, with consistent definitions and shared metrics — allowing teams to move from question to governed answer quickly, with confidence in the numbers. Early customer deployments have shown teams can move from disconnected SaaS data to governed, modeled analytics in days — not months.
Together, this partnership accelerates Pliable’s integration with native Snowflake capabilities to help teams drive value faster by:
Enabling conversational analytics on governed data: Teams can leverage Snowflake Intelligence and dbt projects on Snowflake for modeling and definitions.
Powering natural-language “ask AI” workflows: Pliable’s Ellie AI, together with Snowflake Cortex AI, allows users to trigger cleaning and modeling workflows while staying grounded in governed business definitions.
By helping teams focus on analytics and AI outcomes rather than infrastructure work, Pliable accelerates adoption of Snowflake Intelligence and supports continued growth in Snowflake usage as needs evolve.
Customers can expect broader availability of Pliable’s Ellie AI feature soon, leveraging Cortex AI to help teams query data intuitively. Over time, deeper integrations with Snowflake Intelligence will enable agentic workflows that automate routine data tasks — helping teams move faster from data to decision and action.
With this investment and expanded partnership, we look forward to working more closely together to make it easier for SMBs to gain AI-ready analytics.
Explore Snowflake Intelligence to see how any employee can ask complex questions in natural language with a personalized intelligence agent, and visit the Snowflake Startup Accelerator page to discover the startups building the next generation of data and AI applications on Snowflake.
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