Apple delays mixed-reality headset, worried it can’t recreate ‘iPhone moment’

Apple logo Mac Mini M2 2023

Credit: Oliver Cragg / Android Authority
  • The mass production schedule for Apple’s mixed-reality headset has reportedly been pushed back.
  • The delay puts into question whether the headset will make its debut at June’s WWDC event.
  • It’s believed that the reason for the delay may be due to decreased optimism in recreating the “iPhone moment.”

It was expected that Apple would finally announce its anticipated mixed-reality headset during WWDC, which is scheduled to be held from June 5-8. However, the likelihood of that happening is now in question as the headset has reportedly been delayed again.

Top Apple analyst, Ming-Chi Kuo, wrote on Twitter today that Apple isn’t very confident that its mixed-reality headset will be able to recreate that “iPhone moment.” As a result, the company has reportedly pushed back the production schedule for assembly by one to two months. Now the company is said to be targeting mid-to-late Q3 2023.

LATEST ARTICLE

See Our Latest

Blog Posts

admin October 14th, 2026

Snowflake customers can now take advantage of Gemini 4 Argon natively in Snowflake’s AI tools—bringing deep reasoning and visual analysis […]

admin October 14th, 2026

For life sciences organizations, real-world data (RWD) has become one of the enterprise’s most valuable assets. Operationalized as real-world evidence […]

admin October 14th, 2026

Enterprise HR and financial data is essential to understand how a business runs. But it doesn’t tell the full story […]